Google
Art, Copy & Code
Algorithmic Film/Website/
Installation

Art, Copy & Code was an initiative created to rethink the possibilities of storytelling for the modern web. To do so, we created a series of experiments to reimagine brand storytelling in a connected world. 

To launch the project, we created a 60-second film made out of code. The result was a film that was context-aware and different every time it was viewed. Everything about the film - except for the narration - was dynamic. The opening changed based on the viewer’s location, weather and time of day; the latest industry news was dynamically pulled from the web; and a different set of creatives and creative projects were highlighted every time the film was watched, ensuring no two viewings were ever the same. 

This was followed by a full program at SXSW, including an installation to launch our Adidas Talking Shoe project and a panel discussion about the future of storytelling.