Facebook
Friends Day
Algorithmic Film
To celebrate the most important part of Facebook - the relationships between friends - we shot a live-action film that was dynamically customized for more than 800 million people around the world.
To create unique films for so many people - with so many different types of content - we first figured out the threshold for how many users had multiple photos with high-coefficient (i.e. close) friends, and then algorithmically generated the films featuring users’ closest friendships - and what makes them unique.
To help promote the experience, we enlisted some friends of our own. Like the cast of Pixar’s Inside Out…
Neymar and Lionel Messi…
And, of course, some of the best friends around - The Muppets.
