Google x VW
Smile Drive
Product/Film

As part of the “Art, Copy, Code” platform, we partnered with Volkswagen to create SmileDrive - an app designed to enhance both daily drives and longer road trips. Utilizing a variety of environmental and personal signals, the app seamlessly paired via Bluetooth and would recommend different routes based on those factors, as well as if a driver was interested in things like more scenic routes, or wanted to discover landmarks along the way. 

On longer trips, SmileDrive offered the ability to create a Smilecast: a dynamic travelogue filled with the captured photos of everyone on the ride, maps of the trip, status updates, as well as other memories that were collected, all on a single URL. 

The app was eventually opened up to drivers of all makes and models of cars, with many of the features integrated into the main Google Maps product.